NiteOut - Event & VR

Social Media

NiteOut - Event & VR

Social Media

NiteOut - Event & VR

Social Media

NiteOut - Event & Virtual Social Media

NiteOut - Event & Virtual Social Media

NiteOut - Event & VR

Social Media

Product Designer

NiteOut is a social platform designed to bring friends together through real-world event invites, while also offering ways to stay connected through engaging virtual spaces.


As a Product Designer, I established and implemented a scalable, accessible design system, redesigned the app’s UI to reflect it, and improved core user flows for a more intuitive and streamlined experience.

NiteOut is a social platform designed to bring friends together through real-world event invites, while also offering ways to stay connected through engaging virtual spaces.


As a Product Designer, I established and implemented a scalable, accessible design system, redesigned the app’s UI to reflect it, and improved core user flows for a more intuitive and streamlined experience.

NiteOut is a social platform designed to bring friends together through real-world event invites, while also offering ways to stay connected through engaging virtual spaces.


As a Product Designer, I established and implemented a scalable, accessible design system, redesigned the app’s UI to reflect it, and improved core user flows for a more intuitive and streamlined experience.

NiteOut is a social platform designed to bring friends together through real-world event invites, while also offering ways to stay connected through engaging virtual spaces.


As a Product Designer, I established and implemented a scalable, accessible design system, redesigned the app’s UI to reflect it, and improved core user flows for a more intuitive and streamlined experience.

NiteOut is a social platform designed to bring friends together through real-world event invites, while also offering ways to stay connected through engaging virtual spaces.


As a Product Designer, I established and implemented a scalable, accessible design system, redesigned the app’s UI to reflect it, and improved core user flows for a more intuitive and streamlined experience.

NiteOut is a social platform designed to bring friends together through real-world event invites, while also offering ways to stay connected through engaging virtual spaces.


As a Product Designer, I established and implemented a scalable, accessible design system, redesigned the app’s UI to reflect it, and improved core user flows for a more intuitive and streamlined experience.

Team

Founder, Product Manager, Product Designers, Graphic & Motion Designers, 3D Artists, Full-stack Engineers, Unity Engineers, and Data Analysts.

Founder, Product Manager, Product Designers, Graphic & Motion Designers, 3D Artists, Full-stack Engineers, Unity Engineers, and Data Analysts.

Founder, Product Manager, Product Designers, Graphic & Motion Designers, 3D Artists, Full-stack Engineers, Unity Engineers, and Data Analysts.

Founder, Product Manager, Product Designers, Graphic & Motion Designers, 3D Artists, Full-stack Engineers, Unity Engineers, and Data Analysts.

Founder, Product Manager, Product Designers, Graphic & Motion Designers, 3D Artists, Full-stack Engineers, Unity Engineers, and Data Analysts.

Founder, Product Manager, Product Designers, Graphic & Motion Designers, 3D Artists, Full-stack Engineers, Unity Engineers, and Data Analysts.

Duration

February 2025 - Present

February 2025 - Present

February 2025 - Present

February 2025 - Present

February 2025 - Present

February 2025 - Present

Problem

When I joined NiteOut as a Product Designer, the app was centered only on virtual spaces. While it had potential, the experience felt incomplete and unstructured, making it difficult to keep users engaged as the vision expanded toward real-life events.

When I joined NiteOut as a Product Designer, the app was centered only on virtual spaces. While it had potential, the experience felt incomplete and unstructured, making it difficult to keep users engaged as the vision expanded toward real-life events.

When I joined NiteOut as a Product Designer, the app was centered only on virtual spaces. While it had potential, the experience felt incomplete and unstructured, making it difficult to keep users engaged as the vision expanded toward real-life events.

When I joined NiteOut as a Product Designer, the app was centered only on virtual spaces. While it had potential, the experience felt incomplete and unstructured, making it difficult to keep users engaged as the vision expanded toward real-life events.

When I joined NiteOut as a Product Designer, the app was centered only on virtual spaces. While it had potential, the experience felt incomplete and unstructured, making it difficult to keep users engaged as the vision expanded toward real-life events.

When I joined NiteOut as a Product Designer, the app was centered only on virtual spaces. While it had potential, the experience felt incomplete and unstructured, making it difficult to keep users engaged as the vision expanded toward real-life events.

Can’t disclose client details due to NDA

Can’t disclose client details due to NDA

Can’t disclose client details due to NDA

Can’t disclose client details due to NDA

Can’t disclose client details due to NDA

Solution

An engaging experience that promotes connection and build community around shared interests.

An engaging experience that promotes connection and build community around shared interests.

An engaging experience that promotes connection and build community around shared interests.

An engaging experience that promotes connection and build community around shared interests.

To strengthen the app’s foundation, I introduced essential features including an events page, a new home screen, improved navigation, an activity feed, and event-based planning. Alongside updating the design system and refining the virtual UI, these changes positioned NiteOut to combine real-world and virtual events, helping people connect and build community around shared interests.

Pain Points

The app was limiting in engagement and needed a clear system to operate the product in an enjoyable way.

The app was limiting in engagement and needed a clear system to operate the product in an enjoyable way.

The app was limiting in engagement and needed a clear system to operate the product in an enjoyable way.

The app was limiting in engagement and needed a clear system to operate the product in an enjoyable way.

Accessibility gaps: The design lacked standards for consistency, scalability, and inclusivity.

Limited ways to connect: The app only supported virtual spaces, leaving little room for real-world event engagement or varied interactions.

Lack of structure: Core features like an Events page, home screen, and activity feed were missing, making the experience feel incomplete.

Unclear navigation: The user flow from opening the app to discovering and joining events was confusing for both new and returning users.

No event support systems: There was no feedback loop, reminders, or notification system to keep users engaged with upcoming events.

Design Goals

Our design goals focused on transforming NiteOut from an app centered only on virtual spaces into a platform that could support both real-world and virtual events. To achieve this, we set out to:

Our design goals focused on transforming NiteOut from an app centered only on virtual spaces into a platform that could support both real-world and virtual events. To achieve this, we set out to:

Our design goals focused on transforming NiteOut from an app centered only on virtual spaces into a platform that could support both real-world and virtual events. To achieve this, we set out to:

Our design goals focused on transforming NiteOut from an app centered only on virtual spaces into a platform that could support both real-world and virtual events. To achieve this, we set out to:

Ensure accessibility and consistency: Establish a scalable design system with clear settings, consistent patterns, high color contrast, and accessible UI interactions for an inclusive experience.

Broaden engagement opportunities: Expand virtual spaces with diverse themes and activities, while enabling users to plan and share events with friends both inside and outside the app.

Highlight events as the core experience: Introduce and organize essential features such as Events, planning, sharing, and the Activity Feed, within a clear navigation system for intuitive discovery.

Encourage meaningful re-engagement: Develop a gentle notification system that promotes upcoming events and nudges users back into the app without creating overload.

Old Design

The previous design centered around the virtual space and didn’t provide any flexibility and opportunities for engagement. When addressing the old design we needed to enhance and unify the various features we were planning to add.

The previous design centered around the virtual space and didn’t provide any flexibility and opportunities for engagement. When addressing the old design we needed to enhance and unify the various features we were planning to add.

The previous design centered around the virtual space and didn’t provide any flexibility and opportunities for engagement. When addressing the old design we needed to enhance and unify the various features we were planning to add.

The previous design centered around the virtual space and didn’t provide any flexibility and opportunities for engagement. When addressing the old design we needed to enhance and unify the various features we were planning to add.

Result

We started by updating the design system to ensure consistency and meeting accessibility standards. Adding a bottom navigation was helpful in organizing and implementing new features necessary for more event planning and sharing. And as a result, we allowed more opportunities of engagement between users on the platform.

We started by updating the design system to ensure consistency and meeting accessibility standards. Adding a bottom navigation was helpful in organizing and implementing new features necessary for more event planning and sharing. And as a result, we allowed more opportunities of engagement between users on the platform.

We started by updating the design system to ensure consistency and meeting accessibility standards. Adding a bottom navigation was helpful in organizing and implementing new features necessary for more event planning and sharing. And as a result, we allowed more opportunities of engagement between users on the platform.

We started by updating the design system to ensure consistency and meeting accessibility standards. Adding a bottom navigation was helpful in organizing and implementing new features necessary for more event planning and sharing. And as a result, we allowed more opportunities of engagement between users on the platform.

Accessibility Standards

Establish a scalable design system with clear settings, consistent patterns, high color contrast, and accessible UI interactions for an inclusive experience.

Engagement

Organizing and unifying the UI helped users focus on the environment and key things to help them engage better. The profile was important for users to get a glimpse of each others interests and be able to spark conversations by games, chatting, and dancing.

Events, Sharing, and Planning

We added a home page to promote new fun events and allow users to share and plan with new friends they met in NiteOut. In the future we plan to incorporate real life events to mix virtual and real connection.

Re-engagement

Being reminded of events you RSVP’d to or introducing new events was beneficial for re-engagement. We worked through keeping the reminders minimal and not intrusive to gently bring our users back.

Reflection & Learnings

After implementing new features we tested it with potential users. While we are headed in the right direction, there is still more to work through in order to facilitate better connection and community.

After implementing new features we tested it with potential users. While we are headed in the right direction, there is still more to work through in order to facilitate better connection and community.

After implementing new features we tested it with potential users. While we are headed in the right direction, there is still more to work through in order to facilitate better connection and community.

I worked closely with the engineering team and learned a lot about their technical constraints and how to resolve the design to be more robust. I learned a lot about better ways to organize and structure a design system. It is a fun experience working on a community based platform that is meant to promote fun, connection, and experiences.

I worked closely with the engineering team and learned a lot about their technical constraints and how to resolve the design to be more robust. I learned a lot about better ways to organize and structure a design system. It is a fun experience working on a community based platform that is meant to promote fun, connection, and experiences.

I worked closely with the engineering team and learned a lot about their technical constraints and how to resolve the design to be more robust. I learned a lot about better ways to organize and structure a design system. It is a fun experience working on a community based platform that is meant to promote fun, connection, and experiences.

© 2025 Nicholas Glaser